Blog First Annual ECHO Training Day

On September 18, 2013, Českých Budějovice hosted the I. Training Day ECHO for the successful salespeople of this premium Japanese brand. The event and the entire day were led by MOTOR JIKOV GREEN a.s. Business Director Ing. Daniel Šraga. MOTOR JIKOV GREEN a.s., as the exclusive distributor of ECHO products, regularly organizes training sessions and dealer marketing events for its sales network.

Participants had the opportunity to practically test ECHO products throughout the day, such as chainsaws ECHO CS-310ES, ECHO CS-450, grass trimming with a brush cutter ECHO SRM-420TES or blowing and vacuuming with a blower ECHO ES-255ES. Each participant cut a piece of wood marked with VIP ECHO DEALER. They also learned about upcoming updates for the next season from the Japanese manufacturer and saw a practical demonstration of ECHO chainsaw servicing.

From MOTOR JIKOV GREEN a.s., marketing support for ECHO brand dealers was introduced. We presented custom-designed promotional POS materials for their stores, available for loan at a symbolic price. “This offer was met with great interest from all participants, and we believe that this joint gathering will help us increase the market share of ECHO gardening equipment,” says marketing manager Radek Bartuška.

The event was a success among all attendees. “We firmly believe in increasing sales and the successful development of the ECHO brand, which has enormous potential to attract customers in the Czech market. We will organize another ECHO dealer meeting next year,” concluded Daniel Šraga.